About the Course
The training is designed to support advocates for reducing nuclear threats and is adaptable to any messenger, medium, or political context. The research findings and narrative recommendations create an opportunity to explore new ways of engaging the public on nuclear weapons and open windows for meaningful policy change.
Course Curriculum
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1
Introduction: Rewriting the Narrative on Nuclear Weapons
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(Included in full purchase)
Introduction
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Narrative Guide
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Narrative Checklist
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Executive Summary
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2
Narrative Fundamentals
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Why is it important to shift narratives?
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Exercise: Connecting News to Narratives
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(Included in full purchase)
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3
Audiences
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Pre-Training Exercise: What audience segment are you part of?
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Who are you trying to reach and engage?
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(Included in full purchase)
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4
The Narrative Framework
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How can the narrative framework advance your goals?
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Exercise: Narrative Planning Exercise
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(Included in full purchase)
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5
Narrative in Practice
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Narrative in Practice
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Tools to help apply the narrative
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Exercise: Crafting an Elevator Pitch
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(Included in full purchase)
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6
Moving Forward
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Moving Forward: 3 actions you can take
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Thank you for completing the training
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(Included in full purchase)